Gifts For All Of Us
The demand for gift cards has exploded and First Data is working to keep up with the demand. What is a gift card? A gift card is an electronic version of the traditional paper gift certificate programs in which the card balance is stored on a database and decreased as the card is used. We all know that; and we have all been given a gift card for a birthday or Christmas. The question is… why use gift cards as a merchant?
Well first and foremost, it builds brand awareness. Everyone knows that the best customer is a loyal customer. If someone feels comfortable enough to come back five to seven times, chances are that they will tell their friends and family about that place. And this is great for business. Secondly, it increases cash flow and average ticket size. Studies have shown that 55% of gift card recipients spent more than the initial value of their card. Nationally, gift cards were preferred over money by a margin of 2-to1 and the average dollar value entered onto gift cards has risen from $44 to $59. And finally, the gift card program minimizes losses due to fraud and theft, usually associated with a paper certificates program. The amount entered onto the card cannot be changed by the wave of an eraser anymore.
For information on pricing, or to place an order for personalized gift cards, please visit our website and give us a call.